York Pa Websites Design

This is the ultimate test. If the viewer does not “get it” the instant he or she looks at your web page and has to think about it, the game is over and the viewer is gone probably forever. Go next door to your neighbor and haul your laptop with you. Assuming your neighbor is a buddy, he will probably humor you (thinking you may be having a breakdown of some sort) and let you plug-in and boot up your computer. Tell him the truth. You need to know how a stranger perceives your new web page. Tell him to describe what the page is about in less than 5 seconds, and then let him view it. If he stutters, pack up your laptop and head home to do some revising.

In the event someone else has designed your web page for you, the same test applies. Just because your web design company, or design person, is an expert does not mean they are perfect. Sometimes web designers get so caught up in the genius of their work they forget the rest of the world might not see things the same as their brilliant minds do. It’s easy to know what a web page is about if you are the one designing it.

Page layout is critical. If the page contains categories of products and/or services, the category list should be displayed in a column on the left side of the page separated by some white space. Category lists work best using black text on white background. Special deals and main products and/or services should be displayed in the center of the page where the viewers’ eyes immediately focus. Navigation buttons should be clearly visible and state the exact type of information they link to. The goal of an effective website should be for every page to be self-evident, so that when viewed by a complete stranger, they will know what it is and how to use it.

Most viewers spend far less time looking at our web pages than we website owners would like to believe. For a web page to do its job effectively, often times it must convey the sales message at a glance. Most of the time, a glance is the only chance of stopping the viewer and invoking his interest to read our offer. This is the only opportunity we get to make a sale. This is why it is imperative for our web pages be self-evident and self-explanatory.

Stop and think for a minute “How do I use the web.” This will answer your question as to how most other folks use the web. On these multi page sales pitches, do you read every word, or do you just skim the words looking for something of interest to you. Well, if that’s the way you do it, it should come as no surprise that most other viewers do the same. Most people are in a hurry and don’t have the time or the need to read everything. With this in mind, I believe it would safe to say that effective web page content should be short and to the point. If viewers are going to just skim web pages, it makes sense to design web pages that can get our message across during the scanning process.

Most web sites I have studied are designed with the assumption that viewers will pore over every page, reading every word, figuring out how things are organized, and trying to decide which link to click that will take them to their desired destination. When in fact, what really happens is they glance at a couple of pages and click on the first link that even vaguely catches their interest.

In conclusion, I believe a web page should be designed to deliver its intended message in a powerful, swift, and decisive manner without a lot of fluff and happy talk (words that have no useful meaning).

Resource used for this article: Don’t Make Me Think!: Author; Steve Krug: New Riders Publishing: Berkeley, California USA

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So you have a website. Congratulations – you’ve made the first step towards making money on the internet. It doesn’t matter what you’re selling or how you intend to make your money – the next step is to get the customers to come and visit your site. This calls for strategy. If you have some money spared you could hire a freelance designer or marketer to advise you on this, but if the money is an issue for you then you will have to learn and do this yourself.

Marketing strategy online does not require the services of a financial analyst. Neither does it mean that you have to be a marketing wizard in order to succeed. Marketing online means advertising and getting people to click on a link that will lead to your site. The more clicks your site gets, the better are your chances of making your sales pitch so you could make your money.

Advertising by entering databases and making a pitch through e-mails is now passed. In fact, if you resort to this, you could be labeled as a spammer and that would be the end of your struggles and your website.

The marketing game has now turned to SEOs. If you could get Google or Bing to “recommend” your site in their listings, then you should be on your way up the Stairway to Success. The problem here is that, just like in the corporate world, everyone has to submit an “application” entry for the search engines to approve and prioritize. If your entry does get an approval, the next problem becomes priority – your entry could still end up at the bottom of the directory list.

The same as it is in the Yellow Pages, a good advertising entry has to be under the right heading and at the head of the list. With SEOs, having an entry with multiple A’s won’t cut it – having the right keyword arrangement is. For instance, “SEO” or “SEOs”; each keyword could bring an entry to the head of the directory depending on whether the search entry has an “s” in it or not.

With thousands of directory headings and keywords, a webmaster could spend hours at the keyboard manually submitting his links and still end up at the bottom of the list. Despair not, mortal, because automated directory submission software is here! With an automatic directory submitter, all you have to do is come up with the keywords. Input that into the software, click the button, lay back and let the computer do the work for you.

In all honesty, the software might not put your entry where you want it to be right away – what do you expect from a machine? But that does not mean it will give up. As long as you feed it with active text ammunition, it will keep on going. With its super fast, multiple shot-gun spraying way of submitting entries, a few are bound to head the right directory list somehow.

So don’t expect accuracy and finesse when you automate directory submission. The simplest way to do your marketing strategy is to spray the place with buckshot and the odds are high that you’re going to get multiple hits sooner or later.